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New Zealand Ice Cream Awards 2010 | Gelato

New Zealand Ice Cream Awards 2010

Since the recent announcement of the 14th New Zealand Ice Cream Awards on 20 May, there’s been some wondering as to where the industry focus is on judging of some of the products from the winners.

Although having been selected in three Silver Winner categories in this years awards, I was wondering what message we are sending the community when it comes to healthy choice and quality of product when looking at the Award winners.

“How many of this years winners are truly being open about the ingredients used in their products; how many consumers fully understand what all the codes are on the ingredient lists?”

Although there are categories in the awards for specialist suppliers, flavours and styles; the question still remains “why is it that in the majority of cases it was (and generally is) the large multinational ice cream producers who win so often?” Look at the past 10 years.

Would not it be better for the community, for the customer that listen and follow the event if the association can give some strict guidelines on the ingredients to use.. start pushing the organic practices more and more.. banning the use of vegetable fat, trans fat, artificial colorants, preservatives.

Saying that the supreme winner is the best ice cream in New Zealand gives me goose bumps. According to our customers that product cannot compete with any of ours in any respect – ingredients, taste, look and so on.

The Questions that I have for the ice cream association of New Zealand: Why are these large companies who only produce an average product winning so often? Is it telling us small manufacturer that we need to do an average product as well? I dont want to believe that.  This is where we should not be heading.

It is innocent to think that there is some conflict between sponsors and winners? A quick look at the sponsors, founders and winners on the awards makes it look like some conflict may exist; I may be wrong, but perception is important.

I am writing this because we were meant to believe that the goal of the ice cream association and its awards were to raise the level of the quality and standard of the ice cream and gelato in New Zealand. If you ask, thats what the association stands for.

Now we are confused. We don’t see preservatives, colourants, E numbers as a change to raise the quality of the industry. We want our customers to love the products, the ingredients and the process. We got silver, we only used organic and natural ingredients for our submissions. Sorry.

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